Inspire the audience to embrace nostalgia as a source of comfort and connection. Position Polaroid as a brand that celebrates the past while empowering new memories, encouraging meaningful moments and everyday beauty.
Y2
Q3
MAKE millennial parents view Tony's Chocolonely as the perfect solution to their treat dilemma. Tony's Chocolonely is a delicious, high-quality chocolate that is also ethically sourced.
Y2
Q2
EMILY CHIU
CATHERINE BUTLER
SARA KELLY
CHARLIE GOLDMAN
CLAIRE HARTEMINK
NORA SHARAF
TONY SAUCEDO
ALLIE VAN ROSSEM
MAGGIE DOBRA
Change the perception of no & low alcoholic beverages from only being for those practicing sobriety to the key to unlocking a newer version of themselves.
y2
Q1
Make people View Youtube TV as the no brainer when it comes to live TV.
Q4
Make people view the Amtrak rail system as a way to enjoy travel, have a positive impact on the environment, and reach incredible destinations across the U.S.
Q3
ESTABLISH MICROSOFT’S BING AS THE UNDISPUTED POUND FOR CHAMPION OF GENERATIVE AL IN TEH MINDS OF THE CONSUMERS
Q2
bLUE CROWBAR
Hannah Biddlecome
Maxwell Israels
Alexis Delk-Dagostino
Special Thanks to Alexis Bradley
GOLD CROWBAR
Luoran Chen
sILVER CROWBAR
Liam Maves
Milo Schwartz
Aidan Filner
bRONZE CROWBAR
Dongyi (Sarah) Hao
Minki Kim
Andrew Pruim
We asked you to fix the perception of Dasani Water. Here are the campaigns that broke through.
Q1
bLUE CROWBAR
Austin Lozano
Sam Hamerski
Jamie Chihuan
GOLD CROWBAR
Stephanie Kung
Simon Yu
sILVER CROWBAR
John Ratkowiak
the shortlist
bRONZE CROWBAR
Stephanie Gerschwer
Allison Scherger
Blythe Broadbin
